About

Woman with long brown hair smiling, wearing a white sleeveless top with a ruffled detail, standing indoors in a bright room.

My Journey

Hi, I’m Alexandra Radford, a teen mom turned entrepreneur, speaker, and storyteller.

I experienced a teen pregnancy that flipped my life upside down and instead of letting it defeat me, I surrendered my life to Jesus, and he made my detour a path paved with purpose. Now I own a million-dollar business and advocate at pregnancy help centers. Why do I say accidentally? Because it’s not in my strength or strategy or greatness that I’ve accomplished anything. It’s In His Love, that my story was redeemed and continues to reflect God’s beauty and goodness every day. I responded with obedience. I’m convinced that most of what holds us back in life is fear that is deeply rooted in our subconscious and tied to wrong thinking. Many times, we’re one perspective shift away from changing our lives. My work blends faith, strategy, and a touch of style to help you build a life [and brand] that reflects both your purpose and your peace.

A woman with long wavy brown hair and a cheerful expression sits on a white couch, reading a book.
A woman with long brown hair, wearing a red sweater and holding a colorful floral notebook and a red pen, sitting at a wooden table with a cup of coffee and a book, smiling and looking off to the side.

Faith & Purpose

God turned my pain into purpose — and my calling into a career. And that’s what I want to teach other women to do. I’m called to write, speak and use my voice to share my personal testimony and dance with God, spilling the tea on what He’s teaching me because I believe other people are going through similar things. God has taught me how to have boundaries, discern His voice, let go of old habits, embrace new thinking patterns and many other life hacks that one by one have stacked up to create an entirely new identity that aligns with who God created me to be. The result is simple: Fruits of the spirit. That’s what I want for you: a life flowing with peace, joy, love, humility, goodness, gentleness, faithfulness, self-control.

You were created by God, on purpose, with purpose and it is your birthright to experience the fullness of his plan for your life. We’re here for the girl who’s ready to turn her pain into purpose [and her calling into a career]— building a life by design, not default.

A woman with long, wavy brown hair is applying makeup to her face with a brush in a well-lit room with gray cabinets in the background.

Behind the Scenes

A woman sitting on a light-colored sofa, smiling and laughing, holding a glass of coffee or tea, with blue patterned pillows and a white brick wall in the background.
A woman with long brown hair, wearing a beige sweater and ripped jeans, sitting on a couch and highlighting notes in a large open book with a yellow highlighter.
A woman sitting with a ripped skinny jeans knee exposed, holding a glass of coffee with a decorative handle, wearing rings and a beige sweater.
A woman with long, wavy brown hair dancing or celebrating indoors, wearing a tan tank top, a beige chunky knit cardigan, and light blue jeans, with a large sunburst mirror and framed pictures on the wall behind her.

Woman with long brown hair smiling as she steps into a swimming pool, wearing a white tank top, ripped jeans, and a pink cardigan, in a backyard setting.

A woman with long, wavy brown hair styled with a clip, sitting on a white fuzzy chair, wearing a burgundy satin dress, and holding a glass cup with water, smiling, in a room with textured neutral-colored wallpaper
Woman with long wavy hair wearing a burgundy strapless jumpsuit standing in doorway decorated with pink and white floral arrangements inside a modern house.

Next Steps